Search Engine Marketing refers to model advertising over the internet that’s characterized by a promotion of websites on the search engine’s result pages. In this type of marketing, the advertiser pays the search engine company whenever there’s redirection of traffic to their website. SEM is mainly achieved via paid advertising. On the other hand, Pay-per-click refers to an online promotion model where advertisers display their ads for their commodities (products/services) whenever search engine users make searches. On this type of marketing, an advertiser gets billed whenever a search engine user clicks or opens an ad displayed.
Unlike in SEM, PPC offers Measurable Result. With PPC network, there is a provision of different metrics (which indicate the number of people who have seen, clicked the ad, and those that have done the advertiser’s desired actions) from which the advertiser can monitor the conversion rate of their ads. Using this logic, PPC also helps the advertiser track their ROI. The main advantage of SEM is that it helps to connect a potential client directly with the business, making it a better form of internet marketing than PPC advertising. SEM also helps potential clients find websites for the advertised businesses, thus making the business become available and accessible to clients on a 24/7 basis.